Why Businesses Need Experiential Marketing with Grant Barth

A champion for helping brands to thrive in the 21st century – and in the wake of a global pandemic that saw thousands of brick-and-mortar retailers shut down for months – Grant Barth helps brands to develop the creative strategies and solutions needed to create engagement, build brand equity and increase shareholder value.  Ed meets with Grant to discuss his groundbreaking “theatre methodology” and why creating in-person brand experiences is the key to helping businesses thrive in the 21st century. 

Featuring guest Grant Barth, Global Brand President of ThenWhat